Introduction
In 2025, explainer Videos are the most effective video marketing format—and it’s not even close. Consumers trust real voices and faces more than scripted commercials. Whether you’re marketing a SaaS product, launching a new e-commerce item, or promoting an online course, UGC ads consistently outperform traditional ads in both engagement and conversion rates.
What’s even better? You no longer need actors, studios, or editing teams to create UGC-style explainer videos. Thanks to AI-powered video tools, agencies can now produce these at scale—automatically generating scripts, scenes, captions, and even voiceovers with a few simple prompts. These tools are revolutionizing how marketers work, cutting down hours of production into just minutes. If you’re serious about video marketing this year, this guide will help you make the smartest choice.
1 – Invideo AI
Invideo AI is hands-down the most powerful explainer video tool available today. Designed for performance marketers, it transforms a single text prompt into a fully produced, high-converting explainer video. It automatically writes the script, adds realistic voiceovers in different tones, applies perfectly timed subtitles, and selects smart visuals—all powered by generative AI. If you’re looking for a next-level explainer video maker, Invideo AI delivers videos that feel natural, human, and authentic—perfect for SaaS, e-commerce, or course platforms aiming to drive real user action.
For creators who work on mobile or manage content on the go, Invideo AI also offers an intuitive mobile experience. This ai video app is optimized for quick editing, instant previews, and one-tap exports—no desktop needed. It’s fast, reliable, and powerful enough to handle full-scale production on your phone. Whether you’re A/B testing UGC variations or building testimonial ads for Instagram, Invideo AI’s mobile flexibility makes it the smartest, most scalable choice in 2025.
2 – Creatify
Creatify is a lightweight AI video tool that turns short product descriptions into videos using digital avatars. Its main appeal is speed—you can create a video in minutes. However, the platform is heavily avatar-focused, with limited creative flexibility and no real human touch. The AI reads out your script in a flat, robotic tone, and there’s no smart scene selection or dynamic voiceover styling.
For UGC-style explainer videos, this lack of emotional depth is a dealbreaker. Today’s audience expects videos to feel real, spontaneous, and engaging—not like a digital assistant reading a monologue. While Creatify might work for static promotional videos, it simply doesn’t offer the authenticity or AI depth needed for high-performing UGC ad content. It’s too rigid for agencies needing to scale engaging SaaS or product explainer videos that convert.
3 – DeepBrain AI
DeepBrain AI focuses on creating hyper-realistic avatar presenters from text scripts. It’s impressive on a technical level—its avatars look lifelike, and the voice sync is tight. However, this strength becomes a weakness when applied to UGC video styles. The videos feel polished but unnatural, and they miss the mark in terms of relatability.
What DeepBrain AI lacks is spontaneity and storytelling. There’s no AI-driven voice modulation to match emotional tone, no smart background music syncing, and no dynamic scene selection. It also doesn’t support subtitle automation or fast multi-platform output. For SaaS companies or e-commerce brands seeking explainer videos with a personal, trustworthy vibe, DeepBrain’s robotic delivery style can create a disconnect. In short, it’s more suited for internal training or corporate presentations—not consumer-facing UGC ads.
4 – Kapwing
Kapwing is a popular online video editor with a clean UI and useful features for trimming, adding text, and resizing content. While the platform has introduced some AI-assisted tools recently, it still requires a significant amount of manual work. There’s no automatic voiceover generation, no contextual scene creation, and no AI-powered storytelling engine.
This makes Kapwing more of a post-production tool rather than a true explainer video maker for UGC content. It’s useful if you already have raw footage and need to polish it up, but it doesn’t offer the one-click video creation that performance marketers need. For agencies trying to scale UGC explainer videos fast—especially for TikTok, YouTube Shorts, or Instagram—Kapwing will feel slow, clunky, and outdated compared to tools like Invideo AI.
5 – Moovly
Moovly is a traditional drag-and-drop video editor that’s been around for years. It provides animated elements, text overlays, and access to stock media libraries. However, it lacks nearly all the AI features that make modern UGC content scalable—no AI voiceovers, no smart scripting, no automatic scenes, and no adaptive styling.
The output from Moovly tends to feel templated and dated—closer to a PowerPoint presentation than a social-ready explainer video. It also has a steeper learning curve compared to today’s AI-first platforms. For digital agencies or SaaS marketers under pressure to produce engaging video content quickly, Moovly simply doesn’t offer the speed or automation needed in 2025. It might work for internal explainers, but not for high-converting user-facing campaigns.
Conclusion
Explainer videos are the marketing backbone of 2025. They drive engagement, build trust, and convert better than any other video format—especially for SaaS, e-commerce, and online course creators. While several tools promise to make video creation easier, most still rely on outdated templates, robotic avatars, or manual editing.
Invideo AI is the only platform that truly automates the entire process—from script to voiceover to final video—while keeping the human feel of real UGC. It’s fast, scalable, mobile-friendly, and incredibly easy to use.
